Agus Setiawan

PhD candidate and result-oriented Director with 25 years experience with involvement in all levels of Business Strategy, Sales and Marketing, Managing Project and Product Development. Aside of managing a company, he is also the best corporate trainer and public speaker in seminar and conference.

This article is created to inform people about the importance of Digital Transformation for businesses in this digital era. It talks about how digital transformation helps us use technology to our advantage. The article shares the benefits of digital transformation to encourage business owners and leaders make the move.

Why Digital Transformation Is an Essential Part in Modern Businesses

In this digital era, pushing your business by implementing digital technologies is an important step to adapt to the current trend. Some believe that for businesses to survive, digital transformation is imperative. The outcome is by no means guaranteed, but the importance of combining technology with strategy cannot be emphasized enough. Here are several reasons why digital transformation is important.

Data-based Insights

Using data-driven insights helps the company to rethink the business strategies going forward and will result in a better decision making process. The ability to track and analyze the data you gather will increase the chance of choosing the right strategy for the future. In addition, going digital accelerates the process of many things including sending documents, submitting paperwork, analyzing ROI, etc.

Improved Collaboration across Departments

Technology has played a significant role in creating a more efficient workflow. By using new technologies, the communication and information flow across the company will vastly improve. It will result in a more efficient and productive environment that lead to better collaboration between teams and departments.

The Internet of Everything

Internet will definitely help your business when it comes to marketing. Consumer behavior has changed significantly because of the internet and it would be wise to use it to our advantage in trying to understand the new behavior. Using internet to understand the trends will help you figure out the best ways to market your products or services. In addition, you can also use the Internet to research about your competitors and create a new innovative strategies to improve your business.

In conclusion, the benefits of having data-based insights, an improved collaboration between teams, and using internet to our advantage, are some of the reasons why digital transformation is an important process that you are encouraged to take. It helps the company to adapt and continuously improve in this digital era.

Pranzo, P. (2020, March 4). What is digital transformation & Why it’s important for businesses. Imaginovation.
The Enterprisers Project. What is digital transformation.
Storozhkova, E. (2018, August 9). Going digital: Why it’s important to have digital transformation strategy. Perfectial.
Editorial Team (2018). How digital collaboration in the workplace improves workflow. BIT.AI Blog.

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