Agus Setiawan

PhD candidate and result-oriented Director with 25 years experience with involvement in all levels of Business Strategy, Sales and Marketing, Managing Project and Product Development. Aside of managing a company, he is also the best corporate trainer and public speaker in seminar and conference.

The Importance of Big Data in Business

In this digital era, big data plays a very crucial role in business. It involves a huge volumes of data that are processed within a time frame where old technologies cannot handle. Big data provides insights for business to use in order to keep moving forward.

The Ability to Understand Market Conditions and Predict the Upcoming Trends.

The big data can be used to understand what is going on in the market, what is the current popular customer behavior. Big data analysis would definitely help the business to understand the customer better and then proper adjustments or improvements could be made to create better products or services. In addition, big data analysis also gives you insights about your competition. It will help you know your competitor better in terms of how they are perceived by the customers and how they are doing in the market.

Improved Risk Management

Big data is one of the most important things that can help risk management for the business. It gives a predictive analysis and will help the business to implement better risk management and decisions going forward. In terms of the business growth, big data can be used to gather all the needed information to be analyzed so that you are going to be well informed before deciding which opportunities are worth the risk. Another benefit that is related to risk management is the ability to flag potential frauds. This digital era has created this new problem of fraud, and big data can be used to flag suspicious behavior and speed up the process of background check. An evolved risk management is definitely one of the beneficial outcome of using big data.

Control your reputation

Reputation is one of the intangible assets that plays an important role in a business’ growth. A good reputation management builds a trustworthy brand that will result in an enhanced effectiveness. In this digital era, the most prominent platform for people to have a public discussion is social media. Social media helps a business to increase the brand awareness, but at the same time it also increases the risk of their reputation being tainted by negative publicity. With Big Data, a company can always monitor their public image. The reputation management efforts would be more effective as they are monitoring their reputation in real time. Failure in controlling the brand’s reputation can have long-term negative effects on the company.


In conclusion, Big Data clearly helps a business move forward and enhanced their growth. It helps business in understanding the market and predicting upcoming trends, improving risk management, and controlling the reputation. Taking advantage of these benefits of using Big Data would definitely help a company thrive in this digital era.

Personal Branding Blog team. (2017, April 11). Why big data is important for business. Business to community.
Selby, J. (2015, July 3). Undeniable impact of big data on companies and their reputation. Big data made simple.
Ismail, N. (2017, June 7). Corporations are deploying big data solutions for reputation management. Information Age.
Sutter, J. (2018, November 7). 4 classic tips for protecting your company’s public image. Agility PR Solutions.

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