To embrace the era of technology, organizations across most industries must convert their system to digital operations and digital delivery. Unless they do that, the outcome that is most likely to happen is a never-ending struggle to keep up with the fast-paced customers, only to end up with nothing left.
In transforming, there will be a lot of changes happening, such as remaking products and services. This will also require you to engage with customers using cloud-based software that easily integrates with other tools and platforms. Achieve your digital transformation thoroughly through planning, building data capabilities, changing IT practices and shifting your traditional culture to a modernized one.
An agile culture
To start with, agile culture allows you to pursue a greater chance in surviving the business. Agile approach helps you in flexing with your clients and being more responsive towards their comments. These will make stakeholders able to be open-minded because of the two-ways conversations, their demands and requirements could change, in addition to them resetting their priorities.
Assemble your best people. Among them, IT professionals are a must. Review again your business and assess your current situation. What risks you are currently facing, and what changes that have to be done immediately. Establish your workplace with a new set-up that helps you in reaching a more constructive data-based practices. And lastly, build a new initial success from this transformation to develop companywide agility and culture.
Planning and Development Teams
The goal is simple, master the digital practices. The competitive digital business is not a temporary change, it is the new game that you must play and adapt with, because it will keep evolving. Creating the planning and development teams will help you in managing and building the deliverables for your company.
Planning team will focus on the next stage of deliverables. This team must consist:
- Business analyst : Describing the team requirements and documenting them. They also work with developer to ensure that the team’s necessities are fulfilled.
- Technical lead : Articulating solutions when there are issues regarding the technical process, matching the requirements accordingly to the practical usages and managing the software control (when to install the future improvements).
Development team will focus on building and testing functionality. This team must consist a quality specialist and developers. Prioritize the development in completing each deliverable from the most important functions. Use agile tools instead of spreadsheets. Hold regular and frequent meetings to facilitate teamwork and manage project.
Jumping into a digital transformation means that you will rely a lot on data. Build your data retriever, analysis and capabilities in data-based decision making quickly and comprehensively. Retrieve data from your products and services to find out what your users do, how they do it and how your tools perform in real time. This predictive analysis will help you to adjust them carefully for the greater good. Make data-driven decision making part of your culture.
Institute database practices to have a clean, integrated data. You will know what other data you will have to acquire and build in a complete picture if you do. Don’t keep it to yourself, your employees need to have the insights from the data and the analysis so they can contribute more in data-driven decision making with a more collaborative approach.
Preserve and Overtake
Maintain your position in the market by adjusting priorities based on customer feedback, promoting innovation and adjusting to practical realities. Track the trends of the customers by using the data that you have to conform their wants and needs. Develop your market plan, including branding, pricing, advertising and any legal partners to considerate. This helps in developing your agile culture.
Expand your perspective in overcoming the digital industry and gain insights by building alliances with executives who believe in digital transformation and with technical employees who express early interest and enthusiasm. This will help in solving the internal issue that is usually caused by the difference in culture. By listening, observing, and offering incentives and training, you can leverage influence and encouragement from others in the company – ideally, including the CEO – to bring more people on board.
Sacolick, Isaac. Driving Digital: The Leader's Guide to Business Transformation through Technology. Nashville, United States: Harpercollins Focus, 2017.