Design Thinking
Agus Setiawan

PhD candidate and result-oriented Director with 25 years experience with involvement in all levels of Business Strategy, Sales and Marketing, Managing Project and Product Development. Aside of managing a company, he is also the best corporate trainer and public speaker in seminar and conference.

Everything You Have to Know about Design Thinking

Get to Know Design Thinking

Design thinking is known as a human-centered approach in innovation which includes inspiration, ideation and implementation. It appears as inspiration, prototyping, building to think, using stories, and having an inspired and inspiring culture. It focuses on humans first and foremost to understand people’s needs and then come up with effective solutions.

Design Thinking can also be applied to any field. It is applicable no matter your role or industry. Whether you work in business, government, education, or non-profit; design thinking can help you develop innovative solutions based on the needs of your customers.

Why Design Thinking Matters?

Firstly, design thinking can help your team or your organization reducing the risk associated with launching new ideas, products, and services in a better way. It helps organization tackles problems that are ambiguous or difficult to define.

Secondly, design thinking leads to more innovative solutions. It makes organizations run faster and more efficiently as well as helps organizations in creating prototypes and conduct testing to see the effectiveness of their organization.

Thirdly, design thinking enables to learn and to iterate faster which allows to reduce issues and ensure a good progress of the product or services.

The Iterative Process of Design Thinking

Design Thinking is an iterative process. This simply means that teams often use the results to redefine one or more further problems. So, you can return to previous stages to make further iterations, alterations and refinements. This helps to find out alternative solutions.


Design Thinking is a fantastic way to provide some good structure to drive innovation. It creates multiple ideas in brainstorming, and adopting a hands on approach to prototyping and testing. By using design thinking, an organization could keep things on track and make decisions based on what customers really want.

IDEOU. (2020, June 26). What is Design Thinking? Retrieved December 16, 2020, from
Tuttle, G., & Director of growth innovation at WeWork. (2020, September 03). What is design thinking and why is it important? Retrieved December 16, 2020, from
Matthews, J., & Wrigley, C. (2017). Design and Design Thinking in Business and Management Higher Education. Journal of Learning Design, 10(1), 41. doi:10.5204/jld.v9i3.294

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