Agus Setiawan

PhD candidate and result-oriented Director with 25 years experience with involvement in all levels of Business Strategy, Sales and Marketing, Managing Project and Product Development. Aside of managing a company, he is also the best corporate trainer and public speaker in seminar and conference.

Digital Maturity Model That you Need

New Era, New Strategy

"Extreme circumstances need extreme measures"

The digital age transforms businesses in almost every aspect and therefore forces businesses to rethink what they offer, how they deliver, and where they should go in the market. Digital maturity is not only about applying the right technology, but also transforming current process and shifting people mindset and talent.

Why Need a Digital Maturity Model?

"What gets measured gets managed."

Introducing Multimatics Digital Maturity Model

"An organizational structure carries inherent capabilities as to what can be achieved within its frame."

Multimatics Digital Maturity Model (MM DMM) is a framework that serves as a guideline for clear action plan and benchmark during organization’s digital transformation journey. Multimatics Digital Maturity Model (MM DMM) assesses digital competency across five clearly defined business dimensions to create a comprehensive view of digital maturity across the organization.

Measure Organization Digital Maturity Across Five Dimensions

"Whatever the measurement system is, it needs to be consistent, repeatable, and as unbiased as possible."

Multimatics Digital Maturity Model assesses digital competency across five dimensions. Firstly, Customer Enablement dimension measures whether the organization has clearly defined required experience in every customer touch point and know how to optimize it through regular monitoring. Next, Strategy & Leadership dimension means the organization can define and implement effective digital strategies based on a clear corporate vision and objectives.

Then, Technology dimension measures if the organization can define and implement technologies, aligning IT with business objectives to achieve more efficiency and effectiveness. After that, Organization & Culture dimension means the organization can define and implement innovative culture and agile values in every activity to achieve. Lastly, Digital Operations dimension assesses whether the organization can define and implement digital operation strategies to ensure the effective delivery and optimum service management across division within the organization.


In conclusion, digital maturity model expected to help the organization understand their digital maturity as well as develop a vision and a roadmap for digital transformation and Multimatics Digital Maturity Model (MM DMM) can be used as a reference in every stage of transformation journey to assist organization in identifying current gaps, defining key areas to be prioritized, and deciding where to start.

REFERENCE: Valdez-de-Leon, O. (2016). A digital maturity model for telecommunications service providers. Technology innovation management review, 6(8).

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