PhD Graduate and result-oriented Director with 25 years experience with involvement in all levels of Business Strategy, Sales and Marketing, Managing Project and Product Development. Aside of managing a company, he is also the best corporate trainer and public speaker in seminar and conference.
In a continuously changing world, organizations are confronted with the challenge of keeping up with rapid shifts in the marketplace brought on by the digital transformation. Organizations need an agile approach thrive in dynamic business environment the digital transformation, which called Business Agility. Business Agility is the capability of an organization to rapidly adapt to market and environmental changes and create and leverage customer value in productive and cost-effective ways. Further, here are several key attributes of agile in business organization, namely:
Agile organizations focus on understanding the needs of their customers and creating customized solutions. Making a profit is by no means less important to agile organizations and is generated by creating value for customers.
Shared goal and purpose
An organizational culture that focuses on its people by investing in their development builds a strong community of empowered employees. Inspiring leadership and a people-centric organizational culture are key to connecting employees to a organization's goal and purpose.
Agile organization do apply flat structure in their organizations, which make the organizations more nimble or agile in around small and autonomous teams with shared goal and purpose. This flat structure in organization is beneficial to respond unexpected changes in digital transformation or disruptive era.
Transparency or open communication
Adopting a transparent or open style of communication makes it easier for teams and individuals to get the information to make good decisions, as it also allows them to do things faster than in a system that enforces a communication structure defined by detailed policies & protocols in any situations.
Continuous learning and process control
In order to respond to an unpredictable and ever-changing environment fast, agile organizations have short learning, product development, and process control. This allows them to make continuous small and focused changes that incrementally add value.
Technology integration for innovation
Rather than simply digitalizing existing processes, agile organizations strive to truly integrate new technologies into their operational processes and practices, that helps engage new innovations, collaboration, communication, and management tools.