7 C's of Communication You Need to Know
Agus Setiawan

PhD candidate and result-oriented Director with 25 years experience with involvement in all levels of Business Strategy, Sales and Marketing, Managing Project and Product Development. Aside of managing a company, he is also the best corporate trainer and public speaker in seminar and conference.

4 Key Elements of Business Communication

Business communication is an activity of sharing information between people inside and outside the organization aims to look for benefits. In other words, business communication is the delivery of information in a business by its people. A strong and efficient business communication system is a prerequisite for the success of a business. Further, these are several key elements of business communication namely:


The structure of your communication is important because it dictates how communication is absorbed and understood by the target market. A good communication is characterized by three structural elements divided into opening, body, and close. Whether it is a phone call, a memo, or a voice call, the three structural elements should be applied to any form of communication.


Writing or communicating with clarity is perhaps the most important element of communication. Effective business communications get right to the point, say exactly what is meant without inserting double-speak and conveyed in the simplest terms possible. Using common languages instead of unfamiliar industry acronyms, makes communication more available to listeners or readers and easy to understand.


A good communication system should provide consistent performance. Therefore, consistency is important when you deliver your message to audience. Consistency creates trust and makes your message effective. You should ensure that your tenses are the same and that your point of view does not wander between the first and third person and your general message does not change.


The medium used by your business communication system for transmitting the signals is very important. If the medium is inefficient, then there must be communication gaps as well as loss of business. The medium used for business communication lends credibility to the message, so stick with the medium that supports the message.


To summarize, by knowing the key elements of business communication, it will be beneficial for employee to develop their communication skills in business organization which can leads to the organization’s success in the future.

Hopkins, L. (2015). The 7 Essentials of Business Communication. Business Know-How, NY: USA.

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